We were always told (hopefully) to never steal things when we go to a store. A store in Paris says you can absolutely rob them, steal from them, take whatever you want from them, free of charge. However, you have to be able to outrun their new security guard. His name is Méba Mickael Zeze, a French Olympian sprinter that ran a 100m dash in under 10 seconds. If you can outrun him, you can keep the items.
During this PR stunt, out of the 76 people that tried to get away, only two were able. One person was lucky enough to catch the perfect moment to sprint across a cross walk before it turned red, keeping Zeze behind. It is definitely a great way to get your name out there, but too bad for the lost sales after the two successful runners got away. To read more about this story, click HERE.
