Tourists traveling to Owensboro that live 50 miles away or more, could be getting tracked by using their cell phone.
The Owensboro-Daviess County Convention & Visitors Bureau has teamed up with a company called “Arrivalist”.
They are a company that tracks people coming into the city to collect data for marketing.
Destination manager Dave Kirk says, this lets them know where they should direct more advertising money, based on where visitors are going.
The tracking works by virtual geographic boundaries known as geo-fencing.
Kirk says the reason they are doing this is to find out why people are coming to town.
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