Environmental plate successful - maybe grow in numbers

A new marketing campaign is aimed at getting more Indiana drivers to support land conservation efforts. The Indiana Heritage Trust launched the campaign to build awareness and increase sales of the Environmental License Plate. The artwork playfully position the plate as the "Protector of Indiana's Environment" and details what types of conservation efforts in Indiana benefit from plate sales.

The Playful Protector campaign comes on the heels of the Environmental Plate's 20th anniversary. The BMV has a new tag line: When you renew, choose blue. As the original specialty plate of the state, sales have helped protect more than 56,000 acres in Indiana,